Selling through DMs
A product card opens checkout; a paid digital order can also receive a download link in the DM.
How it works
When a DM includes a Product or Product carousel, tapping a tile opens your checkout page. It uses the same store and payment method you connected, such as Stripe or Razorpay.
That purchase is automatically linked back to the conversation it came from. Nothing to turn on: as soon as the buyer pays, the order is stamped with which Instagram automation and which contact it came from.
For digital products, knit.bio attempts to send a download link to the same DM thread after payment is confirmed. That message can fail if Instagram’s messaging window closes or the account disconnects. The download page and email remain the dependable delivery paths.
Prices and product details update in every automation when you change them in your store. You do not need to edit the automation.
This only works for products with a real checkout (Stripe or Razorpay connected). A product whose only "buy" option is a plain link you pasted in yourself (UPI, PayPal.me, or a custom URL) still sends fine, but a sale made that way can't be linked back to the conversation, since there's no checkout page in the loop to do the linking.
How it flows
Set it up
- 1
Connect a payment method
Connect Stripe or Razorpay in Settings. Your bio-page store uses the same connection.
Open Settings - 2
Build the automation
In the Auto-DM builder, set "Link to send" to Product or Product carousel and pick what to sell.
Open Auto-DMs - 3
Test the complete flow
Use a test order to confirm checkout, attribution, the download page, and email. In-thread delivery is best effort and depends on Instagram messaging availability.
Tips to get the most out of it
- A Product carousel lets followers compare several products before they buy. It can work better than a single Product link when you sell more than two or three items.
- For services or custom orders you want to deliver personally, set the product’s Delivery method to manual. The buyer still gets a confirmation, and you can follow up instead of sending a file automatically.