Google Ads

Add the Google Ads tag to your public page to measure visits.

Studio Public page

How it works

Your Google Ads ID (AW-XXXXXXXXX) configures the Google tag on your public page. If GA4 is also connected they share the tag; otherwise the Ads tag loads on its own.

The current integration sends the tag configuration for page visits. Saving an optional conversion label does not itself send a conversion event for a click, lead, or purchase. Set up and verify a separate conversion event before using it as a Smart Bidding goal.

How it flows

Paste Google Ads ID
Validated & stored
Google tag on your page
Check data in Google Ads

Set it up

  1. 1

    Find your Google tag

    In Google Ads, open Tools → Data Manager and find your Google tag ID.

    ads.google.com
  2. 2

    Copy the tag ID

    Copy the Google tag ID (AW-…). A conversion label is optional here; saving one does not send a conversion event.

  3. 3

    Paste and save

    In Settings → Integrations → Google Ads, paste the ID and Save.

Configure in Settings

Official resources

Tips to get the most out of it

  • Use Google Ads tag diagnostics to check that your published page loads the tag.
  • Choose a real conversion action and verify its event separately before using conversion-based bidding.
  • Compare ad traffic with knit.bio’s own page and link analytics; the two systems can count visits differently.